GROUP 7 IS OPENING SOON | APPLY NOW
GROUP 7 IS OPENING SOON | APPLY NOW
The Leadership Program is an exclusive group where men form connections with each other, engage in quarterly in-person retreats, and join a weekly call specific to their group.
Transformation happens when men grow together through vulnerability, authenticity, and integrity.
Welcome to our Leadership Program — a realm of unparalleled opportunity and community for men.
In a world where true connection is rare, we've crafted individual groups of exclusive brotherhoods of exceptional men—each destined to thrive, grow, and conquer.
This group isn't just a community; it's a sanctuary for visionary leaders like you, where bold dreams come to life.
Embrace the journey of a lifetime as we embark on life-defining adventures and create bonds that stand the test of time.
Together, we shatter limitations and amplify our impact on the world.
In the heart of this brotherhood, you'll find unwavering support and challenge—a space to soar, to evolve, and to unleash your true potential.
This is your call to greatness, your invitation to lead with audacity and purpose.
LEADER: Someone who can see how things can be improved and who rallies people to move toward that better vision.
MATT BARRE
Man in Late Thirties Shares How He Met Lifelong Friends in the Past 2 Years
SAE TAUTU
"I put so much energy into my NFL dream that when that was over, I really had no idea where to go next."
JAROM IACONO
"I joined the group because I wanted to be intertwined with a group of men that wanted to level up their their lives..."
BRETT HORROCKS
"Before We Are The They, I was making decisions that really effected my future and really hurt other people..."
Transformation happens when men grow together through vulnerability, authenticity, and integrity.
In a world where true connection is rare, we've crafted individual groups of exclusive brotherhoods of exceptional men—each destined to thrive, grow, and conquer.
This group isn't just a community; it's a sanctuary for visionary leaders like you, where bold dreams come to life.
Embrace the journey of a lifetime as we embark on life-defining adventures and create bonds that stand the test of time.
Together, we shatter limitations and amplify our impact on the world.
In the heart of this brotherhood, you'll find unwavering support and challenge—a space to soar, to evolve, and to unleash your true potential.
This is your call to greatness, your invitation to lead with audacity and purpose.
LEADER: Someone who can see how things can be improved and who rallies people to move toward that better vision.
Man in Late Thirties Shares How He Met Lifelong Friends in the Past 2 Years
"I put so much energy into my NFL dream that when that was over, I really had no idea where to go next."
"I joined the group because I wanted to be intertwined with a group of men that wanted to level up their their lives..."
"Before We Are The They, I was making decisions that really effected my future and really hurt other people..."
An Exclusive Brotherhood of Like-Minded Men
Leadership groups forge meaningful relationships with all members who will hold them accountable and provide genuine friendship, creating bonds that help real growth.
Quarterly In-Person Weekends W/ Group
Exclusive Events that consist of growth and finding your true potential alongside your brothers... Our first one is in Moab, Utah, where you will be jumping off the rope swing.
Growing + Connecting on the Live Weekly Call
Exclusive Community App Access
Access chat features, growth challenges, private forums, training replays, and an anonymous question board for advice from over 500+ men in the community in addition to your group.
Access to The entire "WATT Blueprint"
An 8-step program designed to help men become the best versions of themselves, providing a clear path for personal growth and success.
Connecting + Networking From The Top Minds
Jimmy brings in his network of mentors and experts in business, mental health, relationships, fatherhood, and more to provide cutting-edge insights for today's men.
An Exclusive Brotherhood of Like-Minded Men
Leadership groups forge meaningful relationships with all members who will hold them accountable and provide genuine friendship, creating bonds that help real growth.
Quarterly In-Person Weekends W/ Group
Growing + Connecting on the Live Weekly Call
Exclusive live call reserved for members of your Leadership Group, providing a deeper level of connection and growth, in addition to the weekly Tribe call with the entire WATT community for shared insights and support.
Exclusive Community App Access
Access chat features, growth challenges, private forums, training replays, and an anonymous question board for advice from over 500+ men in the community in addition to your group.
Access to The entire "WATT Blueprint"
An 8-step program designed to help men become the best versions of themselves, providing a clear path for personal growth and success.
Connecting + Networking From The Top Minds
1. APPLICATION & REVIEW
Take 5 minutes to apply, and a member of our team will reach out to provide more details and guide you through the next steps if accepted for the next group.
2. JOIN THE APP
Once you're in, you’ll create a profile and immediately be introduced to the community and our private platform where connections begin.
3. JOIN YOUR FIRST LIVE CALL
Join the first live call with your group to meet Jimmy and everyone else, and get a clear picture of what’s next on your journey.
4. GET READY FOR MOAB, UTAH
5. RECEIVE YOUR WELCOME KIT
6. CHECK EVENTS + MEET JIMMY
We host bi-monthly business networking and mini-mastermind events, in-person and virtual, offering tools for growth and chances to connect with Jimmy Rex one-on-one.
1. APPLICATION & REVIEW
Take 5 minutes to apply, and a member of our team will reach out to provide more details and guide you through the next steps if accepted for the next group.
2. JOIN THE APP
Once you're in, you’ll create a profile and immediately be introduced to the community and our private platform where connections begin.
3. JOIN YOUR FIRST LIVE CALL
Join the first live call with your group to meet Jimmy and everyone else, and get a clear picture of what’s next on your journey.
4. GET READY FOR MOAB, UTAH
Mark your calendar for the first Ludus in-person event, a four-day experience from Thursday night to Sunday morning, taking place in Moab, Utah.
5. RECEIVE YOUR WELCOME KIT
Packed with We Are The They gear, Jimmy's bestselling book Be One, and the WATT Workbook, your welcome kit will have everything you need to start strong.
6. CHECK EVENTS + MEET JIMMY
We host bi-monthly business networking and mini-mastermind events, in-person and virtual, offering tools for growth and chances to connect with Jimmy Rex one-on-one.
This is your chance to join the newest WATT Leadership group. Applications are open until all spots are filled—previous groups have sold out in under 7 days, so don’t wait!
APPLY NOW
This is your chance to join the newest WATT Leadership group. Applications are open until all spots are filled—previous groups have sold out in under 7 days, so don’t wait!
BRACKEN HUDSON
“I never imagined what joining WATT would lead to. I just spent a week in Iceland with men I’ve only known for a short time, and the bonds we’ve formed are unbreakable. We’re all striving to become the best versions of ourselves—in business, as husbands, fathers, and men of faith. This brotherhood has pushed me to grow in ways I never expected, and I’m grateful to be part of such a powerful movement."
“I was skeptical at first, but this group has blown me away. The men I’ve met, the unforgettable experiences in Iceland, and the deep connections we’ve built through coaching have been life-changing. Being surrounded by such successful, driven men has shown me that I’m capable of so much more. It’s a brotherhood like no other."
ADRIAN MACO
“There’s a special energy when you surround yourself with like-minded men who are committed to becoming better. Men of integrity, power, and vulnerability. This group has transformed my life, and I truly believe every man needs a circle like this to lean on, grow with, and push each other to greatness."
JEFF DANIELS
“'Be a man.' I didn’t really know what that meant until joining WE ARE THE THEY. This group has shown me what true manhood looks like. Thanks to Jimmy and these incredible men, I’m working every day to become the best version of myself as a leader, husband, and father."
CODY BRODERICK
“There’s something powerful about being around men who are committed to improving every part of their lives. We ask the hard questions and push each other to be better husbands, fathers, and leaders. The week we spent together in Iceland was unforgettable, filled with laughter, tears, and growth. I’m beyond grateful to Jimmy for creating this brotherhood."
“I’ve had some of the most open, raw conversations of my life with the brothers in this group. There’s no judgment, only love and support. The connections I’ve made here are second only to the love I have for my wife. Jimmy has created something truly special, and it’s an honor to be part of this circle."
Jimmy Rex is the founder of We Are The They, a global brotherhood committed to helping men become the most elite version of themselves—mentally, physically, emotionally, and spiritually. A bestselling author, successful entrepreneur, and sought-after speaker, Jimmy has dedicated his life to building community, elevating standards, and helping others live lives of deep purpose and freedom. His mission is simple: create men who lead with love, walk in integrity, and change the world—starting with their own.
Dan Dunn is a high-performing sales leader, founder, musician, and passionate communicator with over two decades of experience leading both teams and himself through growth, loss, and rebirth. After building a company to $40M+ in revenue and navigating its collapse, Dan found a deeper sense of purpose by embracing emotion, imperfection, and authenticity. Now a mentor within We Are The They, Dan brings radical honesty and hard-won wisdom to men looking to transform pain into peace and pressure into purpose.
Mo Brossette is a mindset mentor, performance coach, and leadership guide with over 30 years of experience helping men break through mental, physical, and emotional barriers. As a core leader in We Are The They, Mo empowers men to dismantle limiting beliefs and step into the role of husband, father, and leader with strength and humility. A 4x Ironman, ultra-endurance athlete, and founder of the Stay Ready philosophy, Mo combines breathwork, movement, and identity-based coaching to help men remove the mask and lead with clarity and conviction.
Sae Tautu is a husband, father of four, and former NFL linebacker who has faced everything from business collapse to personal identity loss—and come out the other side with purpose. His leadership in We Are The They is rooted in presence, not perfection. Sae walks beside men through depression, addiction, betrayal, and burnout, helping them return to truth, power, and family. He believes real strength is found in being honest, staying grounded, and choosing integrity—day after day.
Jimmy Rex is the founder of We Are The They, a global brotherhood committed to helping men become the most elite version of themselves—mentally, physically, emotionally, and spiritually. A bestselling author, successful entrepreneur, and sought-after speaker, Jimmy has dedicated his life to building community, elevating standards, and helping others live lives of deep purpose and freedom. His mission is simple: create men who lead with love, walk in integrity, and change the world—starting with their own.
Dan Dunn is a high-performing sales leader, founder, musician, and passionate communicator with over two decades of experience leading both teams and himself through growth, loss, and rebirth. After building a company to $40M+ in revenue and navigating its collapse, Dan found a deeper sense of purpose by embracing emotion, imperfection, and authenticity. Now a mentor within We Are The They, Dan brings radical honesty and hard-won wisdom to men looking to transform pain into peace and pressure into purpose.
Mo Brossette is a mindset mentor, performance coach, and leadership guide with over 30 years of experience helping men break through mental, physical, and emotional barriers. As a core leader in We Are The They, Mo empowers men to dismantle limiting beliefs and step into the role of husband, father, and leader with strength and humility. A 4x Ironman, ultra-endurance athlete, and founder of the Stay Ready philosophy, Mo combines breathwork, movement, and identity-based coaching to help men remove the mask and lead with clarity and conviction.
Sae Tautu is a husband, father of four, and former NFL linebacker who has faced everything from business collapse to personal identity loss—and come out the other side with purpose. His leadership in We Are The They is rooted in presence, not perfection. Sae walks beside men through depression, addiction, betrayal, and burnout, helping them return to truth, power, and family. He believes real strength is found in being honest, staying grounded, and choosing integrity—day after day.
BRACKEN HUDSON
“I never imagined what joining WATT would lead to. I just spent a week in Iceland with men I’ve only known for a short time, and the bonds we’ve formed are unbreakable. We’re all striving to become the best versions of ourselves—in business, as husbands, fathers, and men of faith. This brotherhood has pushed me to grow in ways I never expected, and I’m grateful to be part of such a powerful movement."
DAN BLANKENSHIP
“I was skeptical at first, but this group has blown me away. The men I’ve met, the unforgettable experiences in Iceland, and the deep connections we’ve built through coaching have been life-changing. Being surrounded by such successful, driven men has shown me that I’m capable of so much more. It’s a brotherhood like no other."
ADRIAN MACO
“There’s a special energy when you surround yourself with like-minded men who are committed to becoming better. Men of integrity, power, and vulnerability. This group has transformed my life, and I truly believe every man needs a circle like this to lean on, grow with, and push each other to greatness."
JEFF DANIELS
“'Be a man.' I didn’t really know what that meant until joining WE ARE THE THEY. This group has shown me what true manhood looks like. Thanks to Jimmy and these incredible men, I’m working every day to become the best version of myself as a leader, husband, and father."
CODY BRODERICK
“There’s something powerful about being around men who are committed to improving every part of their lives. We ask the hard questions and push each other to be better husbands, fathers, and leaders. The week we spent together in Iceland was unforgettable, filled with laughter, tears, and growth. I’m beyond grateful to Jimmy for creating this brotherhood."
JED ELTON
“I’ve had some of the most open, raw conversations of my life with the brothers in this group. There’s no judgment, only love and support. The connections I’ve made here are second only to the love I have for my wife. Jimmy has created something truly special, and it’s an honor to be part of this circle."
When does this Leaders Group start?
Our Leaders Group is in high demand and spots are expected to fill quickly. We will officially kick off with our first call two weeks after we sell out. We anticipate this happening soon, so the first call is likely to occur sometime in November.
Once you're enrolled, be sure to mark your calendars for our first event from in Moab—it's an experience you won’t want to miss! Regular calls will be held on Tuesdays or Wednesdays -- Stay tuned for the exact date of the first call after you join.
How is the Leadership program different than the Tribe?
The Leadership program sets itself apart from the Tribe in several significant ways. While both offer transformative experiences and a powerful sense of community, the Leadership program is an even more exclusive group limited to just 50 men. This exclusivity allows for a deeper level of connection and support among members.
In the Leadership program, you'll have access to private weekly calls exclusive to your group, providing you with more personalized attention and an opportunity to build stronger bonds with your fellow members. Additionally, the Leadership program is a longer, spanning 2 years, but only requires a 1-year commitment.
As a member of the Leadership program, you'll benefit from quarterly in-person events, allowing for more frequent and immersive experiences with your brothers. These events offer unparalleled networking opportunities and opportunities to learn from top experts across various industries.
Furthermore, the Leadership program offers more adventure trips for members to participate in. These trips are incredible opportunities to face fears, expand horizons, and create lifelong memories alongside your like-minded brothers.
What happens after I join?
Step 1: Account Creation and Onboarding
Shortly after joining, you will receive an email from our dedicated Customer Success team who will walk you through the onboarding process step-by-step. You'll get access to our exclusive portal where you'll find valuable resources, weekly trainings, and connect with your fellow brothers.
Step 2: Join the Exclusive Weekly Calls
While your official group calls will begin the month after you apply, you can dive into the tribe's energy and camaraderie right away by joining our Tribe Calls. These calls provide an excellent opportunity to connect with like-minded men who are committed to growth and creating lifelong friendships.
Step 3: Mark Your Calendar for Life-Changing Events
As a member of Leaders Group, you'll be part of a brotherhood that experiences transformative in-person events. Mark your calendar for the first in-person Ludus event in Moab, Utah. This immersive event will be a pivotal moment in your journey.
Step 4: Start Communicating On Our App
Forge unbreakable bonds with your fellow brothers through our Community App. This private space offers a supportive environment where you can share experiences, seek advice, and celebrate victories together.
Will I have one-on-one time with Jimmy Rex?
Absolutely! As a member of Leadership Group, you'll have direct access to Jimmy via our app and live calls. You can reach out to him whenever you need guidance, advice, or support during your journey. Additionally, we offer one-on-one coaching with Jimmy or our other coaches for more personalized guidance
When does this Leaders Group start?
Our Leaders Group is in high demand and spots are expected to fill quickly. We will officially kick off with our first call two weeks after we sell out. We anticipate this happening soon, so the first call is likely to occur sometime in November.
Once you're enrolled, be sure to mark your calendars for our first event from in Moab—it's an experience you won’t want to miss! Regular calls will be held on Tuesdays or Wednesdays -- Stay tuned for the exact date of the first call after you join.
Will I have one-on-one time with Jimmy Rex?
Absolutely! As a member of Leadership Group, you'll have direct access to Jimmy via our app and live calls. You can reach out to him whenever you need guidance, advice, or support during your journey. Additionally, we offer one-on-one coaching with Jimmy or our other coaches for more personalized guidance
